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Churkina-Voigt and Drew (2014a, June 17). The zero moment of memory . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-zero-moment-of-memory--8317
Ruihong and Ji (2013a, September 26). Standardising touchpoint analysis. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/standardising-touchpoint-analysis-8077
Keegan, S. (2011a, November 13). How technology is changing the way we think. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/how-technology-is-changing-the-way-we-think
Smith and Winter (2011a, September 18). Predictability of movie box office based on trailer testing. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/predictability-of-movie-box-office-based-on-trailer-testing
Ohme, De Balanzó and Eising (2011a, September 18). Predicting brand decisions through emotional engagement. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/predicting-brand-decisions-through-emotional-engagement
Serrano , De Balanzó and Scamell-Katz (2010a, September 15). Damasio. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/damasio
Young and Smith (2010a, September 15). 'There must be some way out of here' said the joker to the thief. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/-there-must-be-some-way-out-of-here-said-the-joker-to-the-thief
Ruiz-Contreras, Cervantes, Prospero-Garcia and Hillenbrand (2008a, May 13). The secrets of neuromarketing. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-secrets-of-neuromarketing
Puri and Saluja (2008a, February 06). How potent is my potion?. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/how-potent-is-my-potion-